Digital media has far outweighed older forms of print media for quite some time now. Consumers aren't interested in spending money on magazines when they can get all the information they want immediately and for free on the internet. But Mazda recently released a new ad campaign that just might bring buyers back to the black and white...or at least to magazines and ad clippings.

Mazda has partnered with media company OMD and created an innovative advertising strategy featuring augmented reality. Through a downloadable app, the technology allows users to view video content as it interacts with an image in an ad. In other words, users can point their smartphone camera at a print ad for a new Mazda model and see a digital image pop to life on the phone's screen. Mazda is focused on using this technology for advertising the new Mazda BT-50.

Not only does the marketing technology give consumers a way to interact with both old and new media, it also nicely echoes the BT-50 theme of "more is more."¹ Chris Ivanov, Group Account Director of 1Mazda, says, "We're bringing this positioning to life by incorporating an extra, unexpected element in our print ads, along with the opportunity to capture data and provide a direct link to the Mazda BT-50 website."²

Though this ground-breaking technology is currently only available in Australia, Superior Mazda can't wait to see where Mazda takes it next. Whether it's devising original ways to engage consumers or coming up with great new Mazda models, the automaker never ceases to surprise us. If you have any questions, feel free to contact us online or drop by 2600 SE Moberly Lane to talk with us in person.

Source: ^1,2http://www.theautochannel.com/news/2011/11/22/015623-all-new-mazda-bt-50-augmented-reality-australian-first-view.html