Gen Y can be a hard bunch to please. Never before in human history has the notion of self been so prevalent and likewise the desire to promote individuality. Companies across industry verticals have been challenged by Gen Y's unique consumer demands and automakers are no exception to the rule. A recent study by TrueCar.com, however, shows that some automakers are more successful at winning over Gen Y than others. Among those in the lead is none other than yours truly - Mazda.

"Gen Y buyers want vehicles that look distinct [e.g., the 2011 MAZDA2, 2011 MAZDA3, and 2012 MAZDA5] and can be tailored to their individual tastes," says Kristen Andersson, Automotive Analyst, TrueCar.com. "Buyers from this generation are also looking for vehicles that have the technology features they are accustomed to build into the vehicle at an affordable price."¹

The TrueCars.com study shows that nearly 11 percent of Gen Y consumers chose to buy Mazda between 2009 and 2010, making it a top-three car brand among this particular demographic. Among Gen X, Mazda ranks as the fourth most preferred auto brand.

As Andersson says, Mazda is a car of choice among Gen Y buyers for its unique, stand-out-from-the-crowd designs, approachable prices and leading-edge technological features. They're also preferred for their fun, "zoom-zoom" driving experience. Like Mazda says on their website... "Good things come in small packages, as long as incredible engineers do the packaging."²

To learn more about the complete Mazda lineup, which includes not only the MAZDA 2, MAZDA 3, and MAZDA5 but also the MAZDA6, MX-5 Miata, RX-8, CX-7, CX-9, and Tribute, please contact Superior Mazda today at (866) 976-3639. Or, visit us in person at 2600 SE Moberly Lane Bentonville, AR. We're happy to share complete car specs, compare models and arrange test drives.

Sources:

-          ¹http://blog.truecar.com/
-          ²http://www.mazdausa.com/MusaWeb/displayHomepage.action