Superior Mazda

MAZDA is gearing up for Japan's version of SEMA - The Tokyo Auto Salon. This year's event will feature 10 tuned models and concepts: "Mazda will showcase a full range of customized cars, including special editions of the new CX-5, roadster and RX-8," states Inside Line.¹

The company is eager to show off their MAZDA2 with SkyActiv technology. MAZDA's SkyActiv engine may become standard in most models by 2013, and be one…

Recent products of Mazda innovation have generated noteworthy buzz within the automotive market. Take for instance, SkyActiv technology. Applied to the Mazda3 engine thus far, the fuel-saving treatment completely transformed an internal-combustion process set in place for years. Yet a handful of challenges have come parallel with such success.

In reference to one obstacle, the soaring yen, Mazda CEO Takashi Yamanouchi says, "It's hard to tell where the yen will go in the that…

In an attempt to recapture the light-hearted, fun drive and performance found in the original Mazda MX-5 Miata, designers are catapulting past style cues into the future with the up-coming 2013 MX-5 Miata variant. A slightly different approach to model revamping? Perhaps so. But here are a handful of reasons why we at Superior Mazda are excited to reignite the old spark with the next-gen flame.

Adhering to the current fuel-economy trend, the 2013 convertible…

Digital media has far outweighed older forms of print media for quite some time now. Consumers aren't interested in spending money on magazines when they can get all the information they want immediately and for free on the internet. But Mazda recently released a new ad campaign that just might bring buyers back to the black and white...or at least to magazines and ad clippings.

Mazda has partnered with media company OMD and…

Mazda Motor Corp. has decided to open up a facility in Salamanca, Guanajuato. Called Mazda Motor Manufacturing de Mexico, the new plant is a joint venture between the Japanese automaker and Sumitomo Corp. Beginning in March of 2014, it will produce the MAZDA2 and MAZDA3 with a maximum capacity of 140,000 units.

Mazda has a strong presence in Mexico and sales have been successful over the year. According to Takashi Yamanouchi, Mazda Motor Corp…

MAZDA is getting a little help from the TomTom GPS navigation company, which will supply the new MAZDA5 and MAZDA3 models with complimentary nav devices and futuristic traffic tech.

The Dutch company will provide these vehicles with connection to its navigation solution enabling dynamic routing, which is based on live traffic updates.

Giles Shrimpton, managing director of TomTom added: "Due to the success of TomTom's connected navigation product on the Mazda5, I am pleased…

The day Mazda announced plans to stop production of their RX-8 sports car was a very sad day for speed fiends. Not only for the loss of an adrenaline-rush inducing vehicle, but for the potential of losing the fierce engine with which it's fitted.

The RX-8 wasn't the first to be fitted with the rotary engine either. You might also recognize it as the powerhouse responsible for Mazda's 1991 win at Le…

Gen Y can be a hard bunch to please. Never before in human history has the notion of self been so prevalent and likewise the desire to promote individuality. Companies across industry verticals have been challenged by Gen Y's unique consumer demands and automakers are no exception to the rule. A recent study by TrueCar.com, however, shows that some automakers are more successful at winning over Gen Y than others. Among those in?

Superior Mazda has taken our first glimpse at the Freestyle Cab variant of Mazda's all-new BT-50 utility scheduled to debut at the Australian International Auto Show, this July. All we can say is, we want it.

Featuring the unique door configuration originally seen on the Mazda RX-8, the new Mazda BT-50 Freestyle Cab offers spacious seating for five and an extra-wide door opening on either side of the truck. And, to provide even more…

Many automotive companies have spent a good deal of time in the past year scrutinizing how and where they can reduce spending and enhance overall global production efficiencies. The global economic crisis wasn't that long ago and here in the U.S., the economy is still struggling? But, enough pontificating. Lets talk about what Mazda found and decided to do about the situation.

In their vigorous assessments, Mazda identified one area in particular where…