Superior Mazda

MAZDA is gearing up for Japan's version of SEMA - The Tokyo Auto Salon. This year's event will feature 10 tuned models and concepts: "Mazda will showcase a full range of customized cars, including special editions of the new CX-5, roadster and RX-8," states Inside Line.¹

The company is eager to show off their MAZDA2 with SkyActiv technology. MAZDA's SkyActiv engine may become standard in most models by 2013, and be one…

Recent products of Mazda innovation have generated noteworthy buzz within the automotive market. Take for instance, SkyActiv technology. Applied to the Mazda3 engine thus far, the fuel-saving treatment completely transformed an internal-combustion process set in place for years. Yet a handful of challenges have come parallel with such success.

In reference to one obstacle, the soaring yen, Mazda CEO Takashi Yamanouchi says, "It's hard to tell where the yen will go in the that…