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Mazda Uses Technology For New Ad Campaign

Digital media has far outweighed older forms of print media for quite some time now. Consumers aren't interested in spending money on magazines when they can get all the information they want immediately and for free on the internet. But Mazda recently released a new ad campaign that just might bring buyers back to the black and white...or at least to magazines and ad clippings.

Mazda has partnered with media company OMD and…

Mazda to Begin Production in Mexico Market

Mazda Motor Corp. has decided to open up a facility in Salamanca, Guanajuato. Called Mazda Motor Manufacturing de Mexico, the new plant is a joint venture between the Japanese automaker and Sumitomo Corp. Beginning in March of 2014, it will produce the MAZDA2 and MAZDA3 with a maximum capacity of 140,000 units.

Mazda has a strong presence in Mexico and sales have been successful over the year. According to Takashi Yamanouchi, Mazda Motor Corp…