Superior Mazda

The day Mazda announced plans to stop production of their RX-8 sports car was a very sad day for speed fiends. Not only for the loss of an adrenaline-rush inducing vehicle, but for the potential of losing the fierce engine with which it's fitted.

The RX-8 wasn't the first to be fitted with the rotary engine either. You might also recognize it as the powerhouse responsible for Mazda's 1991 win at Le…

Mazda MX-5, also known as Miata, has been a top seller in the Japanese auto maker's line up since 1989. This two-door coupe has attracted a wide range of fans across the globe. Now, MX-5 is headed back to its roots.

A leaked report of statistics on the 2013 MX-5 state that, "Mazda plans to return to the car's original 1989 roots by making it lighter, more fuel-efficient, and cleaner. We've also…

Gen Y can be a hard bunch to please. Never before in human history has the notion of self been so prevalent and likewise the desire to promote individuality. Companies across industry verticals have been challenged by Gen Y's unique consumer demands and automakers are no exception to the rule. A recent study by TrueCar.com, however, shows that some automakers are more successful at winning over Gen Y than others. Among those in?